Marketing IQ — Marketing IQ, Inc. is a full service marketing firm based in Chicago, Illinois (U.S.A.). Founded in 2009 by Marc Shull and James Hoskins, Marketing IQ is privately held firm. Marketing IQ provides a broad range of marketing services with a… … Wikipedia
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Relationship marketing — is a form of marketing developed from direct response marketing campaigns conducted in the 1970 s and 1980 s which emphasizes customer retention and satisfaction, rather than a dominant focus on point of sale transactions. Relationship marketing… … Wikipedia
Loyalty marketing — is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition –… … Wikipedia
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Internal marketing — (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience.Key… … Wikipedia
Content marketing — is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high quality,… … Wikipedia
Databased marketing — Not to be confused with Database marketing. Databased marketing is an approach to marketing/a way of doing business that systematically, objectively analyzes how a Customer base behaves over time. Databased Marketing (DBM) allows practitioners to … Wikipedia
Bank Marketing Association - BMA — The publishing arm of the American Bankers Association, a trade association and lobbying group representing the US banking industry. The BMA publishes periodic newsletters on the subject of marketing financial services. Also known as the ABA… … Investment dictionary
Customer-Relationship-Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
